Springville, UT (June 14, 2010)—Neways’ Brightening C Complex was recently featured in Israeli magazine, Menta, as a top pick, receiving their highest available rating. Menta magazine, published in Hebrew, is part of Yediyot Achronot and is distributed to over 350,000 homes in Israel. A journalist at the magazine who had a history of allergies and highly sensitive skin was asked to try Brightening C Complex for a month and report back on the effectiveness.
“Until now, I have never been able to use face creams due to skin allergies. I am excited to report that my skin responded very well, with no allergic reaction whatsoever. The gel is immediately absorbed, leaving my face smooth and lovely feeling,” the journalist reported.
“I use the product twice a day and love the fresh scent and the silky smooth result,” says Neways’ Sr. Brand Manager Holly Mathie. “Every person I’ve spoken with who uses Brightening C Complex has raved about improved skin texture, radiance, and the overall outstanding effectiveness of this product.”
Mathie indicated that sales numbers correspond with the reviews. “In our largest market, sales of Brightening C Complex exceeded a month’s forecast in just four days.”
Brightening C Complex is available throughout Neways’ markets including Japan, Australia and Europe. Neways describes Brightening C Complex as a “powerful, vitamin-C-enriched formula that begins working quickly to moisturize and strengthen the skin’s natural defenses, improve texture and firmness, smooth fine lines and wrinkles, and brighten the complexion. The unique anhydrous (water-free) formulation glides luxuriously across skin, encapsulating a powerful form of vitamin C and delivering incredible complexion-enhancing benefits.”
About Neways
Neways is dedicated to helping families transform their homes into Healthy Homes. With dozens of safe, effective nutritional and personal care products that are free of more than 3,000 questionable ingredients, the company has strived since 1992 to make the world a healthier place, one home at a time.
In addition to providing exclusive products, Neways enhances people’s lives with a home-based business opportunity. About 400,000 active Neways distributors share the products in 28 countries, with nearly half of the company’s annual revenues paid back to distributors as commissions.

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