Japan Launch of Beauténectar Exceeds Expectations

SPRINGVILLE, UT (August 6, 2009)—Since the debut of Hydracial Beauténectar at this year’s annual Neways Japan convention, this new liquid supplement has consistently outperformed sales projections.

“Beauténectar is exclusive to Japan, and our Japan distributors have really connected with it,” said senior brand manager Kelly Queensberry. “We started by selling 7,000 bottles at the Japan convention. Then we sold out more than 15,000 twelve-packs in less than two months, though this was intended as a six-month inventory. Sales have continued at a very high rate, currently averaging 4,700 units per month. To meet the demand, we’ve even had to airship inventory to Japan, and we’re doubling our next production run.”

“We consider this one of our most successful product launches ever in Japan,” said vice president of sales and marketing Jennifer Wolbers. “With Beauténectar, our scientists have incorporated the latest in nutrition to create a product that supports beauty from the inside out. As women seek to have ageless skin, there’s nothing like Beauténectar’s benefits of peptides, collagen, and vitamin B to promote beautiful skin.”

According to a consumer focus group, 58 percent of participants reported feeling very intrigued by Beauténectar’s formulation of exotic ingredients, including juices from the acai berry and acerola fruit. Ninety percent of participants rated this supplement’s taste as excellent, and 84 percent gave an excellent rating for Beauténectar’s ease of consumption. 

“One day, I realized that my skin was softer and smoother and easier to put makeup on, and I wondered why,” said Yoko Kawamura. “Then I remembered that I took Beauténectar the night before! Besides its benefits, I love the delicious taste and beautiful bottle. This is the best drink ever for women’s beauty!”