During a recent “Magic 10” tour in Belgium, Germany, Hungary, and the United Kingdom, Neways Europe launched 10 major new product and business concepts, including the new noncarbonated natural energy drink Acai Action.

“This Magic 10 initiative is full of power and excitement,” said Neways president and COO Brian Slobodow, who also leads the company’s Europe market. “The central theme of the meetings was sponsoring. Magic 10 is already helping us in our endeavor to bring the Neways Healthy Homes mission to even more households across the European region.”

Most attendees agreed that the biggest highlight of Magic 10 was the launch of Acai Action. “This fabulous-tasting fruit-juice formula harnesses some of nature’s most powerful energy enhancers,” said Shaun Charity, managing director of Neways in the U.K. “Handy mini-bottles provide truly portable power! It’s supercharged with Brazilian acai berries, green tea, eight antioxidant fruit juices, plus guarana, yerba maté, and vitamin B1. Acai Action is smooth and great tasting, and it’s easy to drink too, because it’s noncarbonated and free from artificial coloring and sweeteners.”

Following are testimonials from European distributors about this stimulating new product:

• Ashley and Mandy Rickard: “We take Acai Action before we do our workouts each morning, and we really notice the difference. What it seems to do is bring you up gently and give you extra energy, but unlike most other drinks that give you a quick rush, this lasts. It tastes great and is a healthy start to the day.”
• Morag and Hamish Rosie: “After sampling the new product, Morag did not sleep while I drove home. This has never happened before! Wow, Acai Action is going to be a great success. It increases our energy and performance. Exciting!”
• Tina Cartwright: “My husband has always been skeptical of health drinks. But he leads a very hectic life and is often on the road by 5:30 a.m. and not home till 7:30 p.m., which worries me. I asked him to humor me and try Acai Action, and now he asks me to leave one out for him every morning!”
• Rita Wolfers: “I am almost 77. I drank a bottle of Acai Action on the way home from our meeting and felt tip-top to drive for the three hours it took us. I am usually quite tired towards the end of my journey, but Acai Action did the trick.”
• Louisa Marsh: “My husband, Nigel, has been doing shift work, with long hours playing havoc with his body clock and energy levels. Since he started to drink Acai Action, he has noticed a phenomenal difference in his energy level and his ability to stay alert and feel refreshed. He now has a healthy energy drink instead of many cups of coffee.”
• Sandra & Andreas Schwormstädt: “The Magic 10 meeting was worth it for everybody. Neways is on the right track, and the new product is very promising. After 11 years of Neways, we have seen and heard a lot, and now we have the feeling again that Neways is heading in the right direction.”
• Norbert Trux: “Thank you for the absolutely wonderful event last weekend. The presentation of Neways was excellent. It is typical for the MLM industry to be full of hype and talk in gigantic terms, but the Neways management team makes it refreshing, healthy, credible, and positive—just better and different. I can bring my new team partners to corporate events and afterward still say with pride and passion: I am Neways. Thank you for the support.”

In addition to Acai Action, the Magic 10 tour also featured training on how to sponsor, introduction of Maximol Solutions® mini-bottles and a Neways product sampler called the Experience Kit, web improvements, a Healthy Homes survey, new videos, new market openings planned for France and Switzerland, and more.